Aloom Design — Less, but better
Aloom Design: A personal vision built on simplicity, purpose, and emotion. The goal, in collaboration with Furkan, was to capture an attitude: a calm, confident philosophy where less truly means better.
Client
Aysu Yapan
Industry
Branding Design
Duration
2 Weeks
Year
2025 — Studio Identity
The Objective
To build a modular visual system—systematic and human. A brand that reflects logic, sensitivity, and restraint for timeless craftsmanship.
The Process
Discovery & Strategy
Defining Aloom’s tone: the bridge between precision and warmth. Focus on restraint ensured every decision carried intention, not excess.Logo Development
Geometric forms explored rhythm and continuity. The modular logo, built from circles and lines, symbolizes flow and connection.Color & Typography
The palette balances black/white minimalism with Lilac #CDBFE3. Satoshi adds structure and softness, creating calm consistency.Design System
The identity extended seamlessly across all mediums—digital, print, motion. Designed for consistent flexibility.
Our Process — Where clarity takes shape.
Every project starts with a clear intention: not to create, but to understand. The process is guided by purpose—removing the unnecessary, defining the essential. Visuals are crafted to speak with quiet confidence. Each phase is a dialogue between logic and emotion. It is the act of distilling ideas until only what truly matters remains.
The Result
The final identity communicates confidence through quietness. Aloom is modern but not trendy, personal yet professional—a visual reflection of: "Design that breathes."
The collaboration was a dialogue: one shaped the direction, the other gave it form. Together, clarity became a visual system.