Nexwex — Personalized briefs for designers
The creative world is full of content, yet real growth remains rare. Most platforms feel static and disconnected from how designers actually learn. Nexwex was set out to change that—creating an adaptive, intelligent, and human-centered system that understands each designer's rhythm and supports purposeful growth. The project was led by Aysu as UX Designer and Founder, with Giray on UI Design, Furkan on Branding, and Melis crafting the Illustrations.
Client
Aysu Yapan
Industry
EdTech
Duration
1 Year
Year
2024 — Product Design
The Goal
Our goal was to build an intelligent learning space that feels personal, focused, and alive. A platform designed to understand the creative professional—their level, goals, and unique energy—and tailor the path accordingly.
The Research
We started by mapping the emotional and functional friction points of creative professionals. Interviews and research revealed three consistent truths:
Designers seek structure, not endless content.
Learning platforms often feel transactional.
Real growth comes from reflection, feedback, and community.
These insights ensured the foundation of Nexwex's architecture was solid: blending AI logic with human warmth to make the learning experience feel designed.
The System Architecture
The product is built on a modular design that scales across devices. The structure ensures learning never feels generic—every interaction is intentional and intelligent.
Core Components:
Growth Engine: Tracks behavior, identifies skill gaps, and suggests personalized paths.
Mentorship Layer: Enables one-to-one and group sessions with dynamic availability.
Progress Dashboard: Visualizes evolution, milestones, and achievements with minimalist clarity.
Creative Tasks: Challenges that connect theory to real design scenarios.
The Experience Design
The interface embraces simplicity. White space leads the rhythm, typography speaks with confidence, and color exists only to guide attention.
We designed for calm intelligence — an experience that feels quietly powerful.
Navigation was reduced to three primary actions: Learn, Apply, Reflect.
Each screen encourages focus: short learning modules, interactive exercises, and moments of rest.
AI feedback integrates seamlessly — not as interruptions, but as supportive insights that guide improvement.
Design philosophy: every pixel must serve learning, not decoration.
The Prototyping & Testing
Prototypes were tested with real designers for clarity, usability, and emotional engagement. Testing delivered a 70% increase in navigation confidence. 85% of users described the experience as "motivating without pressure."
Subtle micro-interactions—progress animations and gentle color shifts—transformed learning into a rewarding, sensory experience.
The Outcome
Nexwex evolved into a living product—not just a platform. The final system allows users to learn intelligently, reflect intuitively, and evolve continuously. It bridges the gap between knowledge and understanding, turning design learning into a dynamic, personal ecosystem.
Nexwex redefines what it means to grow as a designer—intelligently, beautifully, and without noise.
The Future
The next phase focuses on deeper integration between AI and mentorship—creating adaptive studio experiences, community-driven projects, and performance insights that evolve in real time. Nexwex's product roadmap envisions a future where design learning feels like design itself: iterative, human, and always in motion.
Because creativity never graduates.